Keep the Promise is an appeal to governments and policy makers to ensure they meet the targets they have agreed to in the fight against HIV and AIDS. According to UNAIDS estimates, there are 38 million adults and 2.3 million children living with HIV, and during 2005 some 4.9 million people became newly infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.

Started in 1988, World AIDS Day is not just about raising money, but also about increasing awareness, education and fighting prejudice. It is important in reminding people that HIV has not gone away, and that there are many things still to be done.