Here are some very interesting and informative thoughts Judith McNaught shared with readers on her SS bulletin board:
Why are we suddenly seeing romance/women’s fiction novels, including mine, with couples clinching on the covers?
The answer is: Because recently, publishers noticed that a clinch cover seems to increase the sale of a book.
That’s probably because clinch covers stand out sharply among the mind-boggling masses of romance novels which for years have been covered in flowers, houses, and other artful, tasteful, but repetitive images. As many of you have witnessed for yourselves over time, publishers are quick to notice a best selling novel with an innovative cover-art treatment, then they react by immediately imitating it until all the book covers on all the shelves become virtual look-alikes. That situation remains true until an Art Director somewhere comes up with another innovative cover for a bestseller, and then the whole frenzied process starts again. Until that cycle completes itself once again, I think we’ll probably be seeing more and more, and more, and more and more, of these clinch covers every month.
So if you’re one of the people who dislikes those covers (as am I), I’m afraid we’re in the minority. When it comes to product sales—ergo profits—corporations are interested in appealing to the preferences of the majority of buyers, not the minority.
Hence I ask, which one of you is lying about hating clinch covers? How can we “haters” be a minority when not one single person I know has ever admitted to liking them? Actually, all I ever hear is something along the lines of: “They’re embarrassing and I hate them,” and/or “I wouldn’t be caught dead reading a book with a clinch cover in public.”
So, fess up, you lying clinch cover lovers! It seems you’re a majority and there’s safety in numbers, we won’t hurt you. *wink* Might make fun of you though LOL.
I also found this very peculiar:
There’s one more equally logical explanation for this proliferation of explicit/sensual/whatever covers: There’s been a tremendous increase in sales of highly erotic “romances,” such as those being published under the Eldora’s Cave imprint. Just a few years ago, no one wanted to publish these same novels, but I understand they’re big sellers now. Maybe there’s a correlation between women’s desire for erotic content and their seeming preference for these overtly sensual book covers.
I haven’t had much experience reading erotic romances (or is it erotica? I always get those confused) and we all know how my experiment with Passion went, but most covers I’ve seen from Ellora’s Cave and Changeling Press would not be considered the “clinch” variety. So I’m wondering if she thinks non-erotic romance publishers are trying to compensate the lack of hotter sex in their books by adding hotter covers? That doesn’t make much sense to me...
Your thoughts—and confessions!!!